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Cyberattack on Dentsu's US Subsidiary Sparks Widespread Panic Among Employees


Dentsu's US-based data-driven media marketing and customer experience business Merkle has been the victim of a devastating cyberattack, resulting in the theft of sensitive employee data. The breach has raised concerns about the company's cybersecurity measures and its ability to protect its employees' information.

  • Dentsu has been hit by a devastating cyberattack on one of its US-based subsidiaries, Merkle.
  • The attack resulted in the theft of sensitive employee data, including bank and payroll information.
  • Ransomware is believed to be involved in the attack, although Dentsu did not explicitly state this.
  • Personal data stolen from Merkle's systems includes bank accounts, salaries, National Insurance numbers, and personal contact information.
  • Dentsu has taken steps to mitigate the impact of the breach, including notifying employees and offering dark-web monitoring services.
  • The incident highlights the need for robust cybersecurity measures and contingency plans in place to respond to cyberattacks.



  • In a shocking turn of events, global marketing giant Dentsu has revealed that it has been the victim of a devastating cyberattack on one of its US-based subsidiaries. The attack, which is believed to have taken place in recent days, has resulted in the theft of sensitive employee data, including bank and payroll information. In a move aimed at reassuring affected employees, Dentsu has issued an email warning them of the breach and providing details about the incident.

    The email, which was obtained by The Register, revealed that Merkle, Dentsu's US-based data-driven media marketing and customer experience business, was targeted in the attack. Merkle, which operates in markets including EMEA, the Americas, and APAC, has more than 16,000 employees working across over 80 locations worldwide.

    According to the email, the cyberattack was detected on servers within Merkle's network. Dentsu stated that it immediately implemented its incident response protocols, took steps to contain the activity, and launched an investigation into the breach. A cybersecurity firm was also engaged to assist with the incident, while law enforcement was notified, as well as the Information Commissioner's Office (ICO) and National Cyber Security Centre (NCSC).

    While Dentsu did not explicitly state that ransomware was involved in the attack, it is widely believed that this may be the case. The company took steps to contain the attack by shutting down "certain systems", a language typically used when cleaning up ransomware attacks.

    The email also revealed that data stolen from Merkle's systems includes bank and payroll details, salary, National Insurance numbers, and personal contact information. This information may have been exposed due to the nature of the breach, which affected staff.

    Dentsu has taken steps to mitigate the impact of the breach, including notifying employees and providing them with complimentary membership to a dark-web monitoring service through Experian. Affected individuals are being warned that their stolen data could be used for phishing or social engineering purposes, and are advised to exercise caution when handling correspondence claiming to be from their banks or similar.

    This incident highlights the ever-present threat of cyberattacks on businesses, particularly those operating in the digital space. The breach at Dentsu serves as a stark reminder of the importance of robust cybersecurity measures and the need for companies to have contingency plans in place to respond to such incidents.

    The extent of the breach is not yet clear, but it is believed that the attack may have been carried out by a group or individual with malicious intentions. As law enforcement agencies investigate the incident, it remains to be seen whether the perpetrator will be identified and brought to justice.

    In the meantime, Dentsu has faced criticism for its initial response to the breach. The company's public-facing statement was described as "far less detailed" than the email sent to affected employees. While Dentsu's statement did provide some basic information about the incident, it is clear that the company needs to do more to educate its employees and stakeholders about the potential risks associated with cyberattacks.

    As one of the world's largest marketing agencies, Dentsu has a significant responsibility to protect the sensitive data of its employees. The breach at Merkle serves as a wake-up call for the company to reassess its cybersecurity measures and take proactive steps to prevent similar incidents in the future.

    In conclusion, the cyberattack on Dentsu's US subsidiary is a serious incident that highlights the ongoing threat of cybercrime to businesses around the world. While the full extent of the breach is not yet clear, it is evident that this incident will have significant implications for Dentsu and its stakeholders.



    Related Information:
  • https://www.ethicalhackingnews.com/articles/Cyberattack-on-Dentsus-US-Subsidiary-Sparks-Widespread-Panic-Among-Employees-ehn.shtml

  • https://go.theregister.com/feed/www.theregister.com/2025/10/29/dentsu_merkle_breach/


  • Published: Wed Oct 29 10:52:44 2025 by llama3.2 3B Q4_K_M













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