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Lovesac Data Breach: A Ransomware Attack Exposes Personal Information



Lovesac, a leading furniture brand, recently suffered a data breach due to a ransomware attack, exposing personal data for an undisclosed number of individuals. The incident highlights the dangers posed by cyber threats and underscores the importance of robust cybersecurity measures to protect sensitive information.

  • Lovesac suffered a devastating data breach resulting in the exposure of personal information for an undisclosed number of individuals.
  • The breach occurred between February 12, 2025, and March 3, 2025, due to a ransomware attack attributed to RansomHub.
  • Personal information stolen includes full names, with Lovesac not specifying whether the breach impacts customers, employees, or contractors.
  • Lovesac has urged impacted individuals to remain vigilant against phishing attempts and enroll in a credit monitoring service through Experian.



  • In a shocking turn of events, beloved furniture brand Lovesac has confirmed that it suffered a devastating data breach, resulting in the exposure of personal information for an undisclosed number of individuals. The breach, which occurred between February 12, 2025, and March 3, 2025, was attributed to a ransomware attack, with the attackers claiming responsibility on their extortion portal.

    Lovesac, known for its innovative modular couch systems called 'sactionals,' as well as its bean bags called 'sacs,' has been operating 267 showrooms across the United States, boasting annual net sales of $750 million. The company's impressive growth and success have not shielded it from the threats posed by cyber attackers.

    According to the notices sent to impacted individuals, hackers gained unauthorized access to Lovesac's internal systems and stole data hosted on those systems during the breach. The personal information that has been stolen includes full names, which, unfortunately, is just one aspect of the sensitive data exposed in the incident.

    Lovesac discovered the breach on February 28, 2025, a mere three days after the attack occurred. Following an extensive investigation and remediation process, the company was able to fully block the threat actor's access to its network, effectively containing the damage caused by the ransomware attack.

    Notably, Lovesac has not explicitly stated whether the breach impacts customers, employees, or contractors. The lack of clarity surrounding this crucial piece of information may serve as a source of concern for affected individuals, who are now scrambling to understand the full extent of their personal data's exposure.

    Furthermore, Lovsec is urging impacted individuals to remain vigilant against phishing attempts and has advised them to enroll in a 24-month credit monitoring service through Experian. This proactive measure aims to provide an added layer of security for those whose sensitive information was compromised during the breach.

    The involvement of the RansomHub ransomware-as-a-service (RaaS) operation, who claimed an attack on March 3, 2025, and threatened to leak the stolen data unless a ransom payment wasn't made, adds another layer of complexity to this already disturbing situation. Although Lovesac has not officially named the attackers or confirmed the ransom demand was fulfilled, their extortion portal does contain evidence that suggests an interaction occurred between the parties involved.

    It's worth noting that RansomHub emerged in February 2024 and has since amassed a roster of high-profile victims, including staffing firm Manpower, oilfield services giant Halliburton, the Rite Aid pharmacy chain, Kawasaki's European division, the Christie's auction house, U.S. telecom provider Frontier Communications, the Planned Parenthood healthcare nonprofit, and Italy's Bologna Football Club.

    The ransomware operation quietly shut down in April 2025 with many of their affiliates moving to DragonForce. This shift raises questions about the sustainability and reliability of RansomHub and its operations, particularly as more prominent brands like Lovesac have fallen prey to their attacks.

    In light of this breach, it's clear that Lovesac must take responsibility for ensuring the security of its internal systems and protect the sensitive information of its customers and employees. Given the magnitude of the breach and the amount of data exposed, it is imperative that the company prioritizes transparency and communication with those affected by the incident.

    As a result of this serious data breach, Lovesac has demonstrated the importance of having robust cybersecurity measures in place to safeguard against such threats. The company's proactive response and commitment to protecting its customers' sensitive information are crucial steps towards mitigating the damage caused by this ransomware attack.



    Related Information:
  • https://www.ethicalhackingnews.com/articles/Lovesac-Data-Breach-A-Ransomware-Attack-Exposes-Personal-Information-ehn.shtml

  • https://www.bleepingcomputer.com/news/security/lovesac-confirms-data-breach-after-ransomware-attack-claims/


  • Published: Mon Sep 8 14:52:05 2025 by llama3.2 3B Q4_K_M













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