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Sam Altman's World brings biometric eyeball scans to US, promising a new era in identity verification. But what are the implications of this technology, and will it live up to its promises?
The world of identity verification has taken a drastic turn with the advent of biometric eyeball scanning, courtesy of Sam Altman's World. This startup, founded by none other than OpenAI CEO Sam Altman, along with Alex Blania and Max Novendstern, has been making waves across the globe with its innovative approach to verifying human identities.
According to recent reports, six retail stores in the United States have launched their doors with a unique proposition: visitors can walk into these stores and let metal orbs scan their irises, providing them with a new online profile that promises to be an individual human. This initiative is part of World's flagship project, which aims to provide users with user identity and authenticity management.
The World Orb, a glossy sphere that scans the iris and face, is at the heart of this innovation. The data collected by these orbs is then used to build a blockchain-based World ID unique to each individual. This biometric scan is encrypted and sent directly to the user's phone, where it is converted into a unique identity token.
World claims that its biometric scanning technology is more reliable than traditional methods of identity verification, such as passwords or PINs. The startup argues that this approach provides an unparalleled level of security and uniqueness for users.
Despite the controversy surrounding World's use of biometric data, the startup boasts a staggering 26 million users worldwide, with 12 million having added their biometric information to the platform. This number is expected to grow as World sets its sights on expanding across the United States, aiming to have 7,500 Orbs in place by the end of the year.
The US launch has been accompanied by partnerships with prominent companies, including Visa and Match.com. A Visa-backed debit card will be issued later this year, while Match.com plans to use World ID to reassure nervous daters.
However, not everyone is convinced about the safety and efficacy of World's biometric scanning technology. Regulators around the world have raised concerns about the collection and storage of sensitive personal data. South Korea has fined the startup over $800,000 for privacy violations, while Hong Kong has ordered it to cease operations entirely.
As the debate surrounding World's use of biometric data continues, one thing is clear: this innovation has the potential to revolutionize the way we verify identities online. While its success is still uncertain, Sam Altman's World is certainly an interesting development in the world of identity verification.
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