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South Korea Slaps $25M Fine on Luxury Brands Dior, Louis Vuitton, and Tiffany for Salesforce Breach



South Korea has imposed a $25 million fine on luxury brands Dior, Louis Vuitton, and Tiffany & Co. for their involvement in a recent Salesforce breach that exposed millions of customer records. The Personal Information Protection Commission found that the luxury brands had failed to adequately protect their customers' personal data, leading to a massive exposure of sensitive information. The fine is seen as a significant step towards promoting corporate accountability and protecting customers' personal data.

  • The South Korean government has imposed a $25 million fine on luxury brands Dior, Louis Vuitton, and Tiffany & Co. for their involvement in a recent Salesforce breach.
  • The Personal Information Protection Commission (PIPC) found that the luxury brands failed to adequately protect customers' personal data, leading to the exposure of millions of customer records.
  • The fine was determined based on the severity of the breach, the number of affected customers, and the luxury brands' failure to implement adequate security measures.
  • The Scattered LAPSUS$ Hunters group, a notorious hacker collective, was linked to the breach using social engineering tactics rather than exploiting software vulnerabilities.
  • The fine sends a clear message that corporate data breaches will not be tolerated and is likely to serve as a warning to other organizations with similar lax cybersecurity practices.



  • South Korea has taken a strong stance against corporate data breaches by imposing a hefty fine of $25 million on luxury brands Dior, Louis Vuitton, and Tiffany & Co. for their involvement in a recent Salesforce breach that exposed millions of customer records.

    The Personal Information Protection Commission (PIPC) in South Korea made the announcement after investigating the breach, which was linked to the Scattered LAPSUS$ Hunters group, a notorious hacker collective known for its extortion campaigns. The PIPC found that the luxury brands had failed to adequately protect their customers' personal data, leading to a massive exposure of sensitive information.

    Dior, Louis Vuitton, and Tiffany & Co. were fined a total of 36 billion Korean won ($25 million) for their role in the breach. The amount was determined based on the severity of the breach, the number of affected customers, and the luxury brands' failure to implement adequate security measures.

    The breach, which occurred sometime between September and December 2025, saw hackers gain access to corporate Salesforce accounts using social engineering tactics rather than exploiting software vulnerabilities. This allowed them to steal millions of customer records from compromised systems. The PIPC found that Dior was fined approximately $8.4 million for a voice phishing scam that led to the compromise of 1.95 million records. Louis Vuitton was fined around $15 million after malware on employee devices exposed data of 3.6 million people. Tiffany & Co., meanwhile, had to pay $1.6 million following a similar phishing attack that affected 4,600 individuals.

    The Scattered LAPSUS$ Hunters group has been linked to several high-profile breaches in recent months, including the theft of sensitive information from companies such as Dell and Google. The group's use of social engineering tactics to gain access to corporate systems has made it a formidable threat to organizations with inadequate cybersecurity measures in place.

    South Korea's decision to impose a hefty fine on Dior, Louis Vuitton, and Tiffany & Co. sends a clear message that corporate data breaches will not be tolerated, especially when they result in the exposure of sensitive customer information. The PIPC's actions are likely to serve as a warning to other organizations with similar lax cybersecurity practices.

    Furthermore, the fine is seen as a significant step towards holding corporations accountable for their failure to protect customers' personal data. In recent years, there has been a growing trend towards greater regulation and accountability in the wake of high-profile data breaches. South Korea's decision to impose a substantial fine on luxury brands underscores this trend and sets a new standard for corporate responsibility when it comes to data protection.

    In conclusion, the South Korean government's decision to impose a $25 million fine on Dior, Louis Vuitton, and Tiffany & Co. for their role in the recent Salesforce breach is a significant step towards promoting corporate accountability and protecting customers' personal data. The fine serves as a warning to other organizations with lax cybersecurity practices, emphasizing the importance of robust security measures in preventing data breaches.



    Related Information:
  • https://www.ethicalhackingnews.com/articles/South-Korea-Slaps-25M-Fine-on-Luxury-Brands-Dior-Louis-Vuitton-and-Tiffany-for-Salesforce-Breach-ehn.shtml

  • Published: Thu Feb 19 02:23:50 2026 by llama3.2 3B Q4_K_M













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